San Marcos, Texas | Hill Country Living, River Adventures & Premier Shopping

WELCOME TO SAN MARCOS

Nestled between Austin and San Antonio, San Marcos, Texas, is the ultimate Texas Hill Country hub—a lively city where college-town energy, natural beauty, and Hill Country charm all come together. Known as the home of Texas State University, San Marcos offers far more than academics—it’s a vibrant destination for shopping, outdoor recreation, and authentic Central Texas culture.

If you love to shop, San Marcos is a dream come true. The city is home to The San Marcos Outlet Center, the largest outlet mall in the United States, featuring hundreds of designer brands and discounted deals that attract visitors from across the country. For a more local experience, the Downtown San Marcos Historic District offers eclectic boutiques, art galleries, and farm-to-table restaurants—all reflecting the city’s creative, laid-back vibe.

For outdoor enthusiasts, San Marcos delivers endless opportunities to explore. Float or kayak the San Marcos River, take a glass-bottom boat tour at The Meadows Center for Water and the Environment, or enjoy hiking, birdwatching, and picnicking in the city’s scenic parks and green spaces. With its spring-fed waters and year-round mild climate, San Marcos is a true outdoor lover’s paradise.

When the sun goes down, San Marcos comes alive with live music, craft cocktails, and a thriving nightlife scene. The legendary Cheatham Street Warehouse remains one of Texas’s most iconic venues, having launched the careers of countless country and Americana artists. Meanwhile, Dick’s Classic Garage offers a nostalgic look back at America’s automotive history with vintage cars and memorabilia dating to the early 1900s.

Whether you’re drawn by world-class shopping, college-town culture, river adventures, or Hill Country living, San Marcos, TX, has it all. Its prime location, friendly community, and vibrant mix of entertainment and nature make it one of Central Texas’s best places to live, visit, and explore.

OVERVIEW FOR SAN MARCOS, TX

68,920 people live in SAN MARCOS, where the median age is 25.5 and the average individual income is $26,576. Data provided by the U.S. Census Bureau.

68,920

Total Population

25.5 years

Median Age

High

Population Density Population Density This is the number of people per square mile in a neighborhood.

$26,576

Average individual Income

AROUND SAN MARCOS, TX

There's plenty to do around SAN MARCOS, including shopping, dining, nightlife, parks, and more. Data provided by Walk Score and Yelp.

66

Somewhat Walkable

Walking Score

56

Bikeable

Bike Score

Points of Interest

Explore popular things to do in the area, including Red Bus Food Park and Bar, Cuevas Produce, and Big Dog Catering.

Name	Category	Distance	Reviews	Ratings by Yelp
Visit the Red Bus Food Park and Bar page on Yelp Search 801 Chestnut St on Google Maps	Dining	1.33 miles	8 reviews	5/5 stars
Visit the Cuevas Produce page on Yelp Search 100 Linda Dr on Google Maps	Dining · $	0.58 miles	14 reviews	5/5 stars
Visit the Big Dog Catering page on Yelp	Dining	2.95 miles	5 reviews	5/5 stars
Visit the Shake Smart page on Yelp Search 1011 Academy St on Google Maps	Dining	1.29 miles	6 reviews	5/5 stars
Visit the The Groove Thai Food page on Yelp Search 2626 Hunter Rd on Google Maps	Dining	2.46 miles	8 reviews	5/5 stars
Visit the Perry Ellis page on Yelp Search 3939 Interstate Hwy 35 on Google Maps	Shopping	4.01 miles	5 reviews	5/5 stars
Visit the HH Fitness page on Yelp Search 2061 Clovis Barker on Google Maps	Active	2.73 miles	5 reviews	5/5 stars
Visit the K9 Water World page on Yelp Search 3002 Fm 621 on Google Maps	Active	3.32 miles	5 reviews	5/5 stars
Visit the Hair Fitness Salon page on Yelp Search 2108 Hunter Rd on Google Maps	Beauty	1.69 miles	8 reviews	5/5 stars
Visit the Awesome Massage By Liz page on Yelp Search 215 W San Antonio St on Google Maps	Beauty	0.65 miles	12 reviews	5/5 stars
Visit the Lady Scarlett’s Healing page on Yelp	Beauty	0.77 miles	5 reviews	5/5 stars
Visit the Dave's Tiki Studios page on Yelp Search 114 W San Antonio St on Google Maps	Beauty	0.65 miles	12 reviews	5/5 stars
Visit the Grounded Tree Massage Therapy page on Yelp	Beauty	0.34 miles	5 reviews	5/5 stars
Visit the The Beautibus page on Yelp	Beauty	0.34 miles	6 reviews	5/5 stars
Visit the Lonely Hearts Club page on Yelp	Beauty	0.34 miles	5 reviews	5/5 stars

DEMOGRAPHICS AND EMPLOYMENT DATA FOR SAN MARCOS, TX

Population Households Employment

SAN MARCOS has 27,606 households, with an average household size of 2.25. Data provided by the U.S. Census Bureau. Here’s what the people living in SAN MARCOS do for work — and how long it takes them to get there. Data provided by the U.S. Census Bureau. 68,920 people call SAN MARCOS home. The population density is 1,900.58 and the largest age group is Data provided by the U.S. Census Bureau.

68,920

Total Population

High

Population Density Population Density This is the number of people per square mile in a neighborhood.

25.5

Median Age

46.92 / 53.08%

Men vs Women

Population by Age Group

0-9:

0-9 Years

10-17:

10-17 Years

18-24:

18-24 Years

25-64:

25-64 Years

65-74:

65-74 Years

75+:

75+ Years

Education Level

Less Than 9th Grade
High School Degree
Associate Degree
Bachelor Degree
Graduate Degree

27,606

Total Households

2.25

Average Household Size

$26,576

Average individual Income

Households with Children

With Children:

Without Children:

Marital Status

Married

Single

Divorced

Separated

Blue vs White Collar Workers

Blue Collar:

White Collar:

Commute Time

0 to 14 Minutes

15 to 29 Minutes

30 to 59 Minutes

60+ Minutes

SCHOOLS IN SAN MARCOS, TX

All ()

Primary Schools ()

Middle Schools ()

High Schools ()

Mixed Schools ()

The following schools are within or nearby SAN MARCOS. The rating and statistics can serve as a starting point to make baseline comparisons on the right schools for your family. Data provided by the U.S. Census Bureau.

Type

Name

PROPERTY LISTINGS

Price

Living Area

For Sale

MLS® 8791785

FEATURED NEIGHBORHOODS

LLANO

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ROUND MOUNTAIN

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BASTROP

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SAN MARCOS